Choice Components Analysis 1
Description from the publisher
Choice Components Analysis analyzes survey data on the basic determinants of option selection. These determinants are automatic and blocked selections, and, comparative evaluations between options. The program measures their respective contributions to individual option selections and to sample selection shares. Data for 2 to 30 options can be included in any single analysis. The procedure is an Excel VBA program run within MS Excel.
Other products of this publisher
Analyzes option preference shares using survey data. Runs within Excel.
Analyzes effects of option evaluations on option selections using survey data.